True Temper® Introduces Innovative Snow Brush
CAMP HILL, Pa. (May 2014) – TRUE TEMPER®, a leading manufacturer of non-powered lawn, garden and snow removal products, today introduces the first-of-its-kind, scratch-free snow brush and scraper. The scratch-free brush features EVA foam, a material commonly used for car wash brushes rather than bristles, which can break down during winter, or worse, cause unsightly damage.
The wrap-around head design makes removing snow in smaller and tough-to-reach areas, especially around mirrors and wipers, simple.
“Through our extensive end-user research we learned that consumers are most concerned about traditional bristle snow brushes wearing out, scratching cars, clogging with snow or freezing,” said Jim Maffei, Director of Marketing, New Products. “The new EVA material we chose for the TRUE TEMPER snow brush is soft, sturdy, durable and effective, great for long winters or whenever the snow hits.”
The EVA foam material was subject to extensive testing to ensure safety to fragile surfaces such as exterior auto paint. The product development team conducted side-by-side tests with a traditional bristle brush where each implement scraped a painted metal sheet 10,000 times. The EVA material yielded a smooth, unmarred finish compared to the bristle brush, which showed noticeable permanent scratches.
This multi-purpose snow removal tool also features a cold-resistant, polycarbonate scraper for added strength under tough winter conditions. The dual-function scraper includes teeth for breaking up ice, and a straight edge to clear it away. The elliptical, aluminum comfort grip handle provides a sturdy hold especially during extreme cold when used with winter gloves.
The brush and scraper is available in three convenient sizes – 28-inch, 32-inch and 36-inch lengths, offering multiple sizes to fit the user and the use case.
The TRUE TEMPER Scratch Free Snow Brushes are available at The Home Depot, Lowe’s, and other retailers and range in price from $14.99 to $19.99.
About TRUE TEMPER®
TRUE TEMPER makes serious tools for both the do it yourself end-user and garden enthusiasts and is a brand of The AMES Companies, Inc. The AMES Companies, a wholly owned subsidiary of Griffon Corporation (NYSE:GFF), is the leading, as well as the oldest, manufacturer of non-powered lawn and garden tools in the U.S. Headquartered in Camp Hill, Penn. (near Harrisburg), the company manufactures and markets a wide variety of long-handled tools, wheelbarrows, hose reels, hoses, snow tools, cutting tools, hand tools, pruning tools and striking tools. To learn more, visit www.true-temper.com or on Facebook.